Read It's Not about the Technology: Developing the Craft of Thinking for a High Technology Corporation by Raj Karamchedu Free Online


Ebook It's Not about the Technology: Developing the Craft of Thinking for a High Technology Corporation by Raj Karamchedu read! Book Title: It's Not about the Technology: Developing the Craft of Thinking for a High Technology Corporation
The author of the book: Raj Karamchedu
Language: English
Format files: PDF
The size of the: 316 KB
Edition: Springer
Date of issue: November 19th 2004
ISBN: 0387233504
ISBN 13: 9780387233505

Read full description of the books It's Not about the Technology: Developing the Craft of Thinking for a High Technology Corporation:

It's Not About the Technology is about a phenomenon most dreaded by high-technology industry executives: a failure at the execution leading to a missed market window. High-tech executives agree that a critical factor that drives the company to such a failure is the breakdown of interaction between marketing and engineering. This book is predicated on the notion that the success of execution lies neither in the technology nor in the market strategy. On the contrary, it is shaped by the context of an individual, whether an engineer or a marketer. From this viewpoint, successful execution in a high-tech company is manifest in a confluence of 3 contexts: the technological, the customer and the economic contexts. This book tackles the big questions of how to develop the basic craft of the thinking required in high-tech companies. Drawing from basic economic principles and practical experience in the semiconductor business, it breaks new ground in our understanding of the complexities of high-tech execution.
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Read information about the author

Ebook It's Not about the Technology: Developing the Craft of Thinking for a High Technology Corporation read Online! I've been living and working in Silicon Valley, California since 1994. It took me about ten years to write my first novel, "All Things Unforgiven." Finally I am releasing it in September 2014.

During moments of inspiration I translate Telugu (a south Indian language, spoken by 80 million people) poems into English. My translations will be published in the upcoming Oxford Anthology of Telugu Dalit Poems, to be published mid-2015.

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